Market Access Strategy

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Pre-launch checklist: What to look for in a commercialization partner

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Transform evidence and insights into effective market access strategies

We specialize in helping to uncover evidence and prove your brand’s value, enabling you to navigate the evolving global marketplace and optimize your drug commercialization journey from pre-launch to product maturity.

Our teams of science and research experts utilize decades of experience and relationships with global health authorities to provide guidance and strategic advice. Our services and solutions help large and emerging biopharma brands to:

Translate data into credible, tangible evidence that demonstrates brand value.
Enable faster speed-to-market with optimized geographic launch sequencing.
Differentiate your product in a crowded marketplace.
Improve decision-maker engagement by fostering impactful evidence-based dialogues.
Prepare your team to navigate the complex pricing and reimbursement process.

Features and services

Market access consulting

Whether you are an established manufacturer or entering a new market for the first time, our experts provide guidance for market access, market research, health technology assessment (HTA) readiness, and health outcomes and economics research (HEOR), improving the chances for a successful product launch.

Reimbursement and policy consulting

Get help navigating the complex landscape of healthcare reimbursement and policy. Receive expert guidance so you can build a comprehensive reimbursement and launch strategy to maximize commercial success.

Value and access strategy

Create differentiation for your product by defining and communicating its value to all stakeholders, while engaging with payers and formulary decision makers for strategic feedback. Access comprehensive market research and payer insights informed through discussion groups, our Managed Care (MCN) Forum, interactive workshops, and visualizing your brand’s unique evidentiary and positioning assets.

Strategy, tools, and testing

Identify, demonstrate, and communicate your product's clinical and economic value. Leverage the power of our advisory panels and gain insights into new or existing value propositions, barriers to reimbursement, threats from competitor products, and changing market dynamics.

Creative services

From logo design and brand identity to multi-component campaigns including booth design, web design, and engaging training materials, our creative team is here to help you tell your best story.

Training and learning solutions

Achieve results and prove value with the help of our unique series of eLearning courses designed for easy absorption and field application. We apply over two decades of experience transforming scientific evidence and market intelligence to create customized training programs to meet your needs.

Early access programs

Gain the expertise necessary to create effective early access programs during the pre-launch period. We help you navigate the complex processes that govern this highly-regulated activity with our best-in-class logistics guidance and support.

Life cycle management and retention

From comprehensive loss of exclusivity (LOE) strategic planning, to evaluating pricing strategy when generic competitors enter the market, our team can help you plan for management and retention at every stage of the product lifecycle.